Role Overview: Airline Marketing Personnel
Airlines, just like any other type of company, like to advertise their services as a way of winning business. This includes commercials on television and radio, print display ads in magazines, newspapers, and on billboards, in-flight magazines, and home pages on the Internet. Airline marketing personnel write ad copy, create slogans and logos, and create marketing schemes and special offers. They also buy ad space and radio or television time slots, and attempt to attract new accounts.
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